Mpikisano wa World Cup, womwe ndi umodzi mwamasewera akulu kwambiri padziko lonse lapansi, sungathe kugulitsa mowa nthawi ino.
Qatar yopanda mowa
Monga tonse tikudziwira, dziko la Qatar ndi dziko lachisilamu ndipo ndizoletsedwa kumwa mowa pagulu.
Pa Novembara 18, 2022, FIFA idasintha machitidwe ake masiku awiri isanayambe Qatar World Cup, kulengeza kuti sipadzakhala mowa musanachitike komanso pambuyo pamasewera a Qatar World Cup, komanso mabwalo asanu ndi atatu omwe mwambowu udzachitikire sadzagulitsa kokha. mowa kwa mafani.,
Kugulitsanso zakumwa zoledzeretsa pafupi ndi bwaloli ndikoletsedwanso.
Ndemanga ya FIFA idati: "Pambuyo pa zokambirana pakati pa akuluakulu a dziko lomwe lichitikireko ndi FIFA, taganiza zokhazikitsa malo ogulitsa zakumwa zoledzeretsa ku FIFA Fan Festivals, malo omwe malonda ali ndi chilolezo, ndi malo ena omwe mafani amasonkhana, komanso mfundo. zogulitsa kuzungulira malo a World Cup.adzachotsedwa.”
Ndipo popanda mowa kuti muwonjezere chisangalalo, mafani nawonso amakhumudwitsidwa.Malinga ndi malipoti a media aku Britain, mafani aku UK amatha kufotokozedwa kale kuti ndi "okwiya".
Mgwirizano wa mpira ndi mowa
Mpira ndi imodzi mwamasewera omwe ali ndi mafani ambiri padziko lapansi.Monga chikhalidwe cha mpira wa chikhalidwe cha anthu, mpira wakhala ukugwirizana kwambiri ndi mowa kuyambira kalekale.World Cup yakhalanso imodzi mwamalo akuluakulu olimbikitsa kugulitsa mowa.
Malinga ndi kafukufuku wa mabungwe oyenerera, pa World Cup ya 2018 ku Russia, oposa 45% a mafani m'dziko langa adawonjezera kumwa mowa, zakumwa, zokhwasula-khwasula ndi zotengera.
Mu 2018, ndalama za mowa wa Budweiser zidakula 10.0% kunja kwa US, zomwe zidakwezedwa ndi World Cup panthawiyo.Maoda amowa papulatifomu ya JD.com adakwera ndi 60% mwezi ndi mwezi.Usiku wotsegulira Mpikisano Wadziko Lokha wokha, kugulitsa mowa wa Meituan kudaposa mabotolo 280,000.
Zitha kuwoneka kuti mafani omwe akuwonera World Cup sangachite popanda mowa.Mpira ndi vinyo, palibe amene angamve bwino popanda izo.
Budweiser, yemwe wakhala wothandizira masewera apamwamba kwambiri a mpira kuyambira 1986, tsopano akulephera kugulitsa mowa pa intaneti pa World Cup, zomwe mosakayikira ndizovuta kuti Budweiser avomereze.
Budweiser sanafotokozerepo ngati ichitapo kanthu pamilandu yophwanya malamulo a FIFA kapena State of Qatar.
Zikumveka kuti Budweiser ali ndi ufulu wogulitsa mowa mu World Cup, ndipo ndalama zake zothandizira ndizokwera kwambiri mpaka madola 75 miliyoni a US (pafupifupi 533 miliyoni yuan).
Budweiser atha kupemphanso kuti achotse ndalama zokwana £40m pa 2026 World Cup yothandizira, ndikulemba kuti "izi ndi zochititsa manyazi."Pakadali pano.Tweet iyi yachotsedwa.Mneneri wa Budweiser adayankha kuti "zinthu sizingathe kutheka ndipo zotsatsa zina zomwe zakonzedwa sizingachitike."
Pomaliza, Budweiser, monga wothandizira, adapeza ufulu wogulisa mowa mkati mwa maola atatu masewerawo asanakwane komanso ola limodzi masewerawo atatha, koma zochitika zina zamalo zinali zoletsedwa ndipo zidayenera kuthetsedwa.Malonda a mowa wopanda mowa wa Budweiser, Bud Zero, sangakhudzidwe, ndipo apitiliza kupezeka m'malo onse a World Cup ku Qatar.
Nthawi yotumiza: Nov-28-2022